Jenny Darroch Knihy

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

Focusing on effective marketing strategies, this book equips decision makers with essential tools and principles to navigate challenging times. It emphasizes the importance of adapting marketing efforts to current conditions while fostering innovative growth opportunities for the future. By guiding organizations to create relevant and resilient marketing approaches, it aims to empower leaders to steer their businesses toward a successful and sustainable trajectory.