Engineering Legitimacy

Viac o knihe

Focusing on the fashion industry, Iva Petkova examines the dynamics between established organizations and emerging start-up disruptors. She delves into how these newcomers strive for legitimacy and influence while institutionalized entities adapt to their presence. The book addresses the ongoing tension between art and commerce within creative industries, particularly in the context of evolving institutional frameworks, contributing to the broader discourse in sociology and neo-institutional theory.