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Viac o knihe
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
Nákup knihy
Branding as communication, Susan B. Barnes
- Jazyk
- Rok vydania
- 2018
- product-detail.submit-box.info.binding
- (pevná)
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