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Electronic Marketing

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  • Kolektív autorov

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  • 304 stránok
  • 11 hodin čítania

Viac o knihe

Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness. schovat popis

Nákup knihy

Electronic Marketing, Kolektív autorov

Jazyk
Rok vydania
2003
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4,0
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