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Viac o knihe
An innovative simulation-based approach for strategic decision making when launching new products Growth Dynamics in New Markets contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market.
Nákup knihy
Growth Dynamics in New Markets, Martin F Schaffernicht, Stefan N Groesser
- Jazyk
- Rok vydania
- 2018
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- (pevná)
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