Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy

Viac o knihe

"Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy" examines the Nestlé boycott by social activists, leading to the first international marketing code by the WHO. It explores social activism, the role of religious groups, and the dynamics between corporations and host countries, making it relevant for academics and professionals in business ethics and international regulation.