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Viac o knihe
This book analyzes the online strategy and development of the luxury industry, exploring the Internet's evolution into a trade channel. The author offers a comprehensive evaluation and critical assessment of the tactics needed for managing luxury brands online.
Nákup knihy
Luxury Online. Styles, Systems, Strategies, Uche Okonkwo
- Jazyk
- Rok vydania
- 2010
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- (pevná)
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