Managing Global Accounts

Viac o knihe

Focusing on the challenges of managing global accounts, this book highlights the increasing demands and sophistication of customers in a competitive, fast-paced environment. It addresses the scarcity of skilled global account managers and the complexities that arise when organizations lack a unified approach to global customer service. The text emphasizes the heightened difficulties of competing internationally compared to domestic markets, particularly when corporate teams across various functions fail to align with global customer needs.