50 Powerful Ideas You Can Use to Keep Your Customers

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Focusing on the impact of customer satisfaction, this book illustrates how disengaged customers can lead to a decline in business performance. It emphasizes the importance of continuous, customer-centered innovations to build and maintain a loyal customer base. By encouraging managers and employees to consider the small, meaningful changes they can implement, it aims to foster a culture of improvement and attentiveness to customer needs, ultimately driving organizational success.