The Digital Banking Revolution

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The book explores the transformative impact of financial service innovations on traditional banking, highlighting how digital banking firms and FinTech companies challenge established banks. As these agile startups gain traction, traditional banks face pressure to accelerate digital adoption to retain customers amidst stagnant market growth and shrinking profit margins. The evolving landscape underscores the fragility of customer loyalty and the urgent need for established banks to adapt or risk losing their relevance in a rapidly changing financial environment.