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Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing
Autori
Viac o knihe
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.
Nákup knihy
Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing, Robert W. Palmatier
- Jazyk
- Rok vydania
- 2008
- Väzba
- (mäkká),
- Stav knihy
- Dobrá
- Cena
- 16,99 €
Doručenie
Platobné metódy
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- Titul
- Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing
- Jazyk
- anglicky
- Autori
- Robert W. Palmatier
- Vydavateľ
- Marketing Science Institute
- Rok vydania
- 2008
- Väzba
- mäkká
- Počet strán
- 142
- ISBN10
- 0965711498
- ISBN13
- 9780965711494
- Série
- Štítky
- Byznys
- Anotácia
- Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.