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The Audience in Everyday Life

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The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

Nákup knihy

The Audience in Everyday Life, S. Elizabeth Bird

Jazyk
Rok vydania
2003
Väzba
(mäkká),
Stav knihy
Dobrá
Cena
6,09 €

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Titul
The Audience in Everyday Life
Jazyk
anglicky
Vydavateľ
Routledge
Rok vydania
2003
Väzba
mäkká
Počet strán
222
ISBN10
0415942586
ISBN13
9780415942584
Série
Anotácia
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.