Kniha momentálne nie je na sklade
Retailization
Brand Survival in the Age of Retailer Power
Viac o knihe
Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study on selling branded products ever conducted -- the book reveals how corporations and their brands are dealing (or not dealing ) with this new era.
Nákup knihy
Retailization, Lars Thomassen, Anthony Aconis, Keith Lincoln
- Jazyk
- Rok vydania
- 2006
- Väzba
- (pevná)
Akonáhle sa objaví, pošleme e-mail.
Doručenie
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Retailization
- Podtitul
- Brand Survival in the Age of Retailer Power
- Jazyk
- anglicky
- Vydavateľ
- Kogan Page
- Rok vydania
- 2006
- Väzba
- pevná
- Počet strán
- 221
- ISBN10
- 0749446897
- ISBN13
- 9780749446895
- Série
- Štítky
- Anotácia
- Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study on selling branded products ever conducted -- the book reveals how corporations and their brands are dealing (or not dealing ) with this new era.