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More Than A Name
An Introduction to Branding
Autori
Viac o knihe
More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
Nákup knihy
More Than A Name, Melissa Davis
- Jazyk
- Rok vydania
- 2005
- Väzba
- (mäkká)
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- Titul
- More Than A Name
- Podtitul
- An Introduction to Branding
- Jazyk
- anglicky
- Autori
- Melissa Davis
- Vydavateľ
- AVA Publishing
- Rok vydania
- 2005
- Väzba
- mäkká
- Počet strán
- 240
- ISBN10
- 2940373000
- ISBN13
- 9782940373000
- Série
- Štítky
- Grafický dizajn
- Anotácia
- More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.