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10 Ways To Screw Up An Ad Campaign
And How to Create Ones That Work
Autori
Viac o knihe
'10 Ways to Screw Up an Ad Campaign' is a practical, no-nonsense guide to avoiding the most common pitfalls. Coverage includes: how to find the best agency or advertiser for your business, how to craft successful promotions, stretching your ad budget, and avoiding costly mistakes.
Nákup knihy
10 Ways To Screw Up An Ad Campaign, Barry H. Cohen
- Jazyk
- Rok vydania
- 2006
- Väzba
- (mäkká)
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- Titul
- 10 Ways To Screw Up An Ad Campaign
- Podtitul
- And How to Create Ones That Work
- Jazyk
- anglicky
- Autori
- Barry H. Cohen
- Vydavateľ
- Adams Media
- Rok vydania
- 2006
- Väzba
- mäkká
- Počet strán
- 272
- ISBN10
- 1598690825
- ISBN13
- 9781598690828
- Série
- Štítky
- Byznys, USA, Marketing a PR, Reklama a propagácia
- Anotácia
- '10 Ways to Screw Up an Ad Campaign' is a practical, no-nonsense guide to avoiding the most common pitfalls. Coverage includes: how to find the best agency or advertiser for your business, how to craft successful promotions, stretching your ad budget, and avoiding costly mistakes.