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Architektur als Markenkommunikation: dynaform + cube

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This volume with CR-ROM concerns the use of "communicative" architecture, which gives expression to brand image, by investigating the underlying concepts and processes behind the pavillions of two makes of car - BMW and the Mini - at the International Motor Show in Frankfurt.

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Architektur als Markenkommunikation: dynaform + cube, Gernot Brauer

Jazyk
Rok vydania
2002
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Titul
Architektur als Markenkommunikation: dynaform + cube
Jazyk
anglicky
Vydavateľ
Birkhäuser
Rok vydania
2002
Väzba
mäkká
Počet strán
240
ISBN10
3764366567
ISBN13
9783764366568
Série
Anotácia
This volume with CR-ROM concerns the use of "communicative" architecture, which gives expression to brand image, by investigating the underlying concepts and processes behind the pavillions of two makes of car - BMW and the Mini - at the International Motor Show in Frankfurt.