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Art - commerce

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  • 340 stránok
  • 12 hodin čítania

Viac o knihe

This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, 'Art/Commerce' explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge

Nákup knihy

Art - commerce, Maria A. Slowinska

Jazyk
Rok vydania
2014
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Titul
Art - commerce
Jazyk
anglicky
Vydavateľ
Transcript
Rok vydania
2014
Počet strán
340
ISBN10
3837626199
ISBN13
9783837626193
Série
Anotácia
This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, 'Art/Commerce' explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge