Miláčik čitateľov je práve vypredaný
Parametre
- 224 stránok
- 8 hodin čítania
Viac o knihe
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.
Nákup knihy
Marketing fashion, Harriet Posner
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (mäkká)
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Platobné metódy
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- Titul
- Marketing fashion
- Jazyk
- anglicky
- Autori
- Harriet Posner
- Vydavateľ
- Laurence King
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 224
- ISBN10
- 1856697231
- ISBN13
- 9781856697231
- Série
- Zbierka
- Portfolio (Laurence King)
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Marketing & Predaj, Módna tematika, Móda, Marketing a PR
- Anotácia
- Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.