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'Ethnography for Market Research' provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications.
Nákup knihy
Ethnography for marketers : a guide to consumer immersion, Hy Mariampolski
- Jazyk
- Rok vydania
- 2006
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- Titul
- Ethnography for marketers : a guide to consumer immersion
- Jazyk
- anglicky
- Autori
- Hy Mariampolski
- Vydavateľ
- SAGE Publications
- Rok vydania
- 2006
- Väzba
- mäkká
- Počet strán
- 264
- ISBN10
- 0761969470
- ISBN13
- 9780761969471
- Série
- Hodnotenie
- 3,85 z 5
- Anotácia
- 'Ethnography for Market Research' provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications.