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Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Nákup knihy
Business to Business Direct Marketing, Robert W Bly
- Jazyk
- Rok vydania
- 1998
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Business to Business Direct Marketing
- Jazyk
- anglicky
- Autori
- Robert W Bly
- Vydavateľ
- McGraw Hill Professional
- Rok vydania
- 1998
- Väzba
- pevná
- ISBN10
- 0844232432
- ISBN13
- 9780844232430
- Série
- Hodnotenie
- 3 z 5
- Anotácia
- Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.