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Key Account Management is central to any company's sales and marketing strategy. On average, 20% of customers create almost 80% of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.
Nákup knihy
Key account management in a week, Grant Stewart
- Jazyk
- Rok vydania
- 2003
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- Titul
- Key account management in a week
- Jazyk
- anglicky
- Autori
- Grant Stewart
- Vydavateľ
- Hodder & Stoughton
- Rok vydania
- 2003
- Väzba
- mäkká
- Počet strán
- 96
- ISBN10
- 0340857943
- ISBN13
- 9780340857946
- Série
- Anotácia
- Key Account Management is central to any company's sales and marketing strategy. On average, 20% of customers create almost 80% of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.