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Viac o knihe
Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.
Nákup knihy
Made in Germany: corporate identity of a nation, David Head
- Jazyk
- Rok vydania
- 1992
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Made in Germany: corporate identity of a nation
- Jazyk
- anglicky, nemecky
- Autori
- David Head
- Vydavateľ
- Hodder
- Rok vydania
- 1992
- Väzba
- mäkká
- Počet strán
- 192
- ISBN10
- 0340555378
- ISBN13
- 9780340555378
- Série
- Anotácia
- Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.