Viac o knihe
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
Nákup knihy
The psychology of price, Leigh Caldwell
- Jazyk
- Rok vydania
- 2012
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