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Viac o knihe
Marketing Research balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically.
Nákup knihy
Marketing research, Nigel Bradley
- Jazyk
- Rok vydania
- 2007
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- Titul
- Marketing research
- Jazyk
- anglicky
- Autori
- Nigel Bradley
- Vydavateľ
- Oxford University Press
- Rok vydania
- 2007
- Väzba
- mäkká
- ISBN10
- 0199281963
- ISBN13
- 9780199281961
- Série
- Hodnotenie
- 3,45 z 5
- Anotácia
- Marketing Research balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically.