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Viac o knihe
This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.
Nákup knihy
Simply Marketing Communications, Chris Fill
- Jazyk
- Rok vydania
- 2006
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- Titul
- Simply Marketing Communications
- Jazyk
- anglicky
- Autori
- Chris Fill
- Vydavateľ
- Pearson Education
- Rok vydania
- 2006
- Väzba
- mäkká
- Počet strán
- 410
- ISBN10
- 0273704052
- ISBN13
- 9780273704058
- Série
- Hodnotenie
- 4,05 z 5
- Anotácia
- This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.