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This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.
Nákup knihy
Film & video marketing, Michael Wiese
- Jazyk
- Rok vydania
- 1989
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- (mäkká)
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- Titul
- Film & video marketing
- Jazyk
- anglicky
- Autori
- Michael Wiese
- Vydavateľ
- M. Wiese Productions
- Rok vydania
- 1989
- Väzba
- mäkká
- ISBN10
- 0941188051
- ISBN13
- 9780941188050
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Filmová tematika, Film, Marketing & Predaj
- Hodnotenie
- 2,5 z 5
- Anotácia
- This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.