Viac o knihe
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.
Nákup knihy
Advertising : Principles & Practice, Sandra Moriarty William Wells John Burnett
- Jazyk
- Rok vydania
- 2006
- product-detail.submit-box.info.binding
- (mäkká)
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