Parametre
- 303 stránok
- 11 hodin čítania
Viac o knihe
Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researchers who have successfully built buzz for major brands.
Nákup knihy
The Anatomy of Buzz, Emanuel Rosen
- Jazyk
- Rok vydania
- 2002
- product-detail.submit-box.info.binding
- (mäkká)
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