Viac o knihe
Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.
Nákup knihy
Designing for the Greater Good, Peleg Top, Jonathan Cleveland
- Jazyk
- Rok vydania
- 2010
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- (pevná)
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- Titul
- Designing for the Greater Good
- Jazyk
- anglicky
- Autori
- Peleg Top, Jonathan Cleveland
- Vydavateľ
- Collins Design
- Rok vydania
- 2010
- Väzba
- pevná
- Počet strán
- 288
- ISBN10
- 0061765309
- ISBN13
- 9780061765308
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Design
- Hodnotenie
- 4 z 5
- Anotácia
- Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.