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Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the world's leading companies.
Nákup knihy
The better mousetrap, Simon Pont
- Jazyk
- Rok vydania
- 2013
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- Titul
- The better mousetrap
- Jazyk
- anglicky
- Autori
- Simon Pont
- Vydavateľ
- Kogan Page
- Rok vydania
- 2013
- Väzba
- mäkká
- Počet strán
- 285
- ISBN10
- 0749466219
- ISBN13
- 9780749466213
- Série
- Hodnotenie
- 4,45 z 5
- Anotácia
- Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the world's leading companies.