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The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.
Nákup knihy
The New Integrated Direct Marketing, Mike Berry
- Jazyk
- Rok vydania
- 1998
- Väzba
- (pevná)
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- Titul
- The New Integrated Direct Marketing
- Jazyk
- anglicky
- Autori
- Mike Berry
- Vydavateľ
- Gower Publishing, Ltd.
- Rok vydania
- 1998
- Väzba
- pevná
- ISBN10
- 0566079607
- ISBN13
- 9780566079603
- Série
- Štítky
- Byznys, Marketing a PR
- Anotácia
- The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.