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"The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product differentiation models in the literature. By introducing extra dimensions of product heterogeneity, the framework also provides richer models of firm location and product selection."--BOOK JACKET.
Nákup knihy
Discrete Choice Theory of Product Differentiation, André De Palma, Jacques-François Thisse, Simon P. Anderson
- Jazyk
- Rok vydania
- 1992
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- (pevná)
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- Titul
- Discrete Choice Theory of Product Differentiation
- Jazyk
- anglicky
- Vydavateľ
- MIT Press
- Rok vydania
- 1992
- Väzba
- pevná
- ISBN10
- 026201128X
- ISBN13
- 9780262011280
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Veda & Matematika, Matematika, Marketing & Predaj, Marketing a PR
- Hodnotenie
- 4,5 z 5
- Anotácia
- "The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product differentiation models in the literature. By introducing extra dimensions of product heterogeneity, the framework also provides richer models of firm location and product selection."--BOOK JACKET.