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Parametre
- 267 stránok
- 10 hodin čítania
Viac o knihe
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management
Nákup knihy
Driving Digital Strategy, Sunil Gupta
- Jazyk
- Rok vydania
- 2018
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- (pevná)
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- Titul
- Driving Digital Strategy
- Jazyk
- anglicky
- Autori
- Sunil Gupta
- Vydavateľ
- Harvard Business Review Press
- Rok vydania
- 2018
- Väzba
- pevná
- Počet strán
- 267
- ISBN10
- 163369268X
- ISBN13
- 9781633692688
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Technológia, Marketing & Predaj, Manažment & HR
- Hodnotenie
- 3,9 z 5
- Anotácia
- Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management