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Successful Marketing to the 50+ Consumer

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Discusses trends in the mature market, describes successful marketing techniques, and identifies common misconceptions about mature adults

Successful Marketing to the 50+ Consumer, Jeff Ostroff

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Titul: Successful Marketing to the 50+ Consumer
Jazyk: anglicky
Autori: Jeff Ostroff
Vydavateľ: Prentice Hall
Rok vydania: 1989
Väzba: pevná
ISBN10: 0138602719
ISBN13: 9780138602710
Série
Štítky: Náučná literatúra, Byznys, Biznis & Manažment, Marketing & Predaj, Marketing a PR
Anotácia: Discusses trends in the mature market, describes successful marketing techniques, and identifies common misconceptions about mature adults