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Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
Nákup knihy
Persuasive Messages, Pamela Benoit, William Benoit
- Jazyk
- Rok vydania
- 2008
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- Titul
- Persuasive Messages
- Jazyk
- anglicky
- Autori
- Pamela Benoit, William Benoit
- Vydavateľ
- Wiley-Blackwell
- Rok vydania
- 2008
- Väzba
- mäkká
- Počet strán
- 288
- ISBN10
- 1405158212
- ISBN13
- 9781405158213
- Série
- Hodnotenie
- 3,6 z 5
- Anotácia
- Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.