Viac o knihe
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
Nákup knihy
Persuasive Messages, Pamela Benoit, William Benoit
- Jazyk
- Rok vydania
- 2008
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- (mäkká)
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