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Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy--asking not simply what does someone want, but why they want it--in order to achieve transformative results.
Nákup knihy
The Digital Seeker, Raj K. De Datta
- Jazyk
- Rok vydania
- 2021
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- (pevná)
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- Titul
- The Digital Seeker
- Jazyk
- anglicky
- Autori
- Raj K. De Datta
- Vydavateľ
- Columbia Business School Publishing
- Rok vydania
- 2021
- Väzba
- pevná
- ISBN10
- 0231202202
- ISBN13
- 9780231202206
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Technológia, Marketing & Predaj
- Hodnotenie
- 4 z 5
- Anotácia
- Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy--asking not simply what does someone want, but why they want it--in order to achieve transformative results.