Parametre
- 189 stránok
- 7 hodin čítania
Viac o knihe
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
Nákup knihy
Guerrilla Advertising, Gavin Lucas
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (pevná)
Platobné metódy
Tu nám chýba tvoja recenzia
- Titul
- Guerrilla Advertising
- Jazyk
- anglicky
- Autori
- Gavin Lucas
- Vydavateľ
- Laurence King Publishing
- Rok vydania
- 2011
- Väzba
- pevná
- Počet strán
- 189
- ISBN10
- 1856697479
- ISBN13
- 9781856697477
- Série
- Hodnotenie
- 3,95 z 5
- Anotácia
- Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.