Radically Human

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Technology advances are making tech more human, transforming innovation and strategy. In their groundbreaking work, Accenture leaders Paul Daugherty and H. James Wilson illustrate how organizations harness human-machine collaboration to enhance processes and profitability. As AI increasingly influences life and work, companies are shifting towards a technology-led strategy that emphasizes human elements in innovation. This shift, accelerated by the pandemic, fosters technology that is more humane and intelligent. Innovators are moving away from data-hungry AI approaches to data-efficient methods that allow machines to learn like humans. Rather than replacing workers, they are enhancing human expertise to develop human-centered AI. Legacy IT systems are being replaced by adaptable, cloud-first architectures that support billions of connected devices. Strategies are evolving to complement classic business formulas like disruptive innovation. This new IDEAS framework—Intelligence, Data, Experience, Architecture, and Strategy—is reshaping competition. Both industrial giants and startups leverage this framework to create innovative business models, optimize post-pandemic work approaches, rebuild stakeholder trust, and pursue sustainability. With compelling insights and examples across industries, this work will change how you think about and engage with innovation.