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This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.
Nákup knihy
Six Rules for Brand Revitalization, Larry Light, Joan Kiddon
- Jazyk
- Rok vydania
- 2009
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Six Rules for Brand Revitalization
- Jazyk
- anglicky
- Autori
- Larry Light, Joan Kiddon
- Vydavateľ
- Wharton
- Rok vydania
- 2009
- Väzba
- pevná
- Počet strán
- 218
- ISBN10
- 0136043313
- ISBN13
- 9780136043317
- Série
- Hodnotenie
- 3,65 z 5
- Anotácia
- This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.