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Co-published with Advertising Age, The Idea Writers explores the changing advertising-industry landscape while guiding both new and experienced copywriters through the process of developing compelling brand content and experiences that sell
Nákup knihy
The Idea Writers, Teressa Iezzi
- Jazyk
- Rok vydania
- 2010
- Väzba
- (mäkká)
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- Titul
- The Idea Writers
- Jazyk
- anglicky
- Autori
- Teressa Iezzi
- Vydavateľ
- Macmillan
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 213
- ISBN10
- 0230613888
- ISBN13
- 9780230613881
- Série
- Štítky
- Byznys, Komunikácia, Písanie
- Hodnotenie
- 3,7 z 5
- Anotácia
- Co-published with Advertising Age, The Idea Writers explores the changing advertising-industry landscape while guiding both new and experienced copywriters through the process of developing compelling brand content and experiences that sell