Competitors

Viac o knihe

Does your business make dangerous competitive mistakes? Many leading companies do, such as acting as if competitors don't exist, collecting data without deriving insights, failing to project competitors' strategies, and conducting analysis in isolation from strategic thinking. To thrive in today's market, you need a superior approach to competitor analysis and intelligence. International strategy expert Liam Fahey introduces an integrated method called competitor learning, developed from 15 years of consulting and research in top companies across the U.S. and Europe. This method combines critical data identification with analytical frameworks to generate strategic insights. Competitor learning enables you to determine essential competitor information, analyze their marketplace strategies, project their likely moves, and draw inferences from limited data. It helps anticipate changes in customer dynamics, channels, and markets, providing insights into your competitive position. By avoiding common pitfalls of traditional analysis, this approach is vital for managers seeking to excel in competition today and in the future. It empowers you to understand your rivals as well as your own organization, allowing you to outmaneuver and outperform them effectively.