Vypredané
Parametre
- 544 stránok
- 20 hodin čítania
Viac o knihe
Offering an invaluable insight into the world of direct and relationship marketing, this new edition provides a mix of academic theory and practical application. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses.
Nákup knihy
Exploring Direct and Relationship Marketing, Lisa O'Malley, Maurice A. Patterson, Martin J. Evans
- Jazyk
- Rok vydania
- 2004
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Exploring Direct and Relationship Marketing
- Jazyk
- anglicky
- Vydavateľ
- Cengage Learning
- Rok vydania
- 2004
- Väzba
- mäkká
- Počet strán
- 544
- ISBN10
- 1861529015
- ISBN13
- 9781861529015
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- Offering an invaluable insight into the world of direct and relationship marketing, this new edition provides a mix of academic theory and practical application. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses.