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Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.
Nákup knihy
Campaigning for Hearts and Minds, Ted Brader
- Jazyk
- Rok vydania
- 2006
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- Titul
- Campaigning for Hearts and Minds
- Jazyk
- anglicky
- Autori
- Ted Brader
- Vydavateľ
- The University of Chicago Press
- Rok vydania
- 2006
- Väzba
- mäkká
- ISBN10
- 0226069893
- ISBN13
- 9780226069890
- Série
- Hodnotenie
- 3,35 z 5
- Anotácia
- Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.