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This study looks at how advertisers play with our dreams as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.
Nákup knihy
Fantasy in Advertising, Dave Saunders
- Jazyk
- Rok vydania
- 1997
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Fantasy in Advertising
- Jazyk
- anglicky
- Autori
- Dave Saunders
- Vydavateľ
- B. T. Batsford Limited
- Rok vydania
- 1997
- Väzba
- pevná
- Počet strán
- 128
- ISBN10
- 0713481048
- ISBN13
- 9780713481044
- Série
- Hodnotenie
- 3,5 z 5
- Anotácia
- This study looks at how advertisers play with our dreams as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.