How to Be a Spin Doctor

Viac o knihe

Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice. He explains how all organisations, from political parties to community campaigns, small businesses and charities, can use the techniques of spin to protect their reputations, get their messages across and win public support.