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Examines and analyzes in detail common public relations issues faced by companies and shows that developing a defined and coherent public relations strategy is vital to long-term business success. Public relations - Corporations.
Nákup knihy
Strategic Communications Management, Laura Mazur, Jon White
- Jazyk
- Rok vydania
- 1995
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- (pevná)
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- Titul
- Strategic Communications Management
- Jazyk
- anglicky
- Autori
- Laura Mazur, Jon White
- Vydavateľ
- Addison-Wesley Longman
- Rok vydania
- 1995
- Väzba
- pevná
- Počet strán
- 277
- ISBN10
- 0201593769
- ISBN13
- 9780201593761
- Série
- Hodnotenie
- 4,5 z 5
- Anotácia
- Examines and analyzes in detail common public relations issues faced by companies and shows that developing a defined and coherent public relations strategy is vital to long-term business success. Public relations - Corporations.