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Exploring mutual influences of information, new media and human behaviour and how they influence one another in the business and marketing spheres, this text includes a number of case studies from leading companies world-wide.
Nákup knihy
The New Marketing Era, Paul Postma
- Jazyk
- Rok vydania
- 1999
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The New Marketing Era
- Jazyk
- anglicky
- Autori
- Paul Postma
- Vydavateľ
- McGraw-Hill Companies
- Rok vydania
- 1999
- Väzba
- pevná
- ISBN10
- 0070526753
- ISBN13
- 9780070526754
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Psychologická tematika, Psychológia, Marketing & Predaj, Marketing a PR
- Hodnotenie
- 4,65 z 5
- Anotácia
- Exploring mutual influences of information, new media and human behaviour and how they influence one another in the business and marketing spheres, this text includes a number of case studies from leading companies world-wide.