Miláčik čitateľov je práve vypredaný
Viac o knihe
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Nákup knihy
Places, Simon Anholt
- Jazyk
- Rok vydania
- 2010
- Väzba
- (pevná)
Akonáhle sa objaví, pošleme e-mail.
Tu nám chýba tvoja recenzia
- Titul
- Places
- Jazyk
- anglicky
- Autori
- Simon Anholt
- Vydavateľ
- Palgrave Macmillan
- Rok vydania
- 2010
- Väzba
- pevná
- Počet strán
- 256
- ISBN10
- 0230239773
- ISBN13
- 9780230239777
- Série
- Štítky
- Hodnotenie
- 4,75 z 5
- Anotácia
- Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.