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Competitive intelligence reveals where the market is going, who is leading it, and why. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.
Nákup knihy
Competitive Intelligence, Larry Kahaner
- Jazyk
- Rok vydania
- 1996
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- (pevná)
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- Titul
- Competitive Intelligence
- Jazyk
- anglicky
- Autori
- Larry Kahaner
- Vydavateľ
- Touchstone Book
- Rok vydania
- 1996
- Väzba
- pevná
- Počet strán
- 300
- ISBN10
- 0684810743
- ISBN13
- 9780684810744
- Série
- Hodnotenie
- 3,8 z 5
- Anotácia
- Competitive intelligence reveals where the market is going, who is leading it, and why. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.