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Viac o knihe
'The New Brand Spirit' unpacks seven stakeholder perspectives on corporate behaviour and communication - and their implications for businesses and organisations - to explain the relationship between corporate communication, corporate culture and corporate value.
Nákup knihy
The New Brand Spirit, Marjorie Thompson, Christian A Conrad
- Jazyk
- Rok vydania
- 2013
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- (pevná)
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- Titul
- The New Brand Spirit
- Jazyk
- anglicky
- Vydavateľ
- Routledge
- Rok vydania
- 2013
- Väzba
- pevná
- Počet strán
- 352
- ISBN10
- 0566092441
- ISBN13
- 9780566092442
- Série
- Anotácia
- 'The New Brand Spirit' unpacks seven stakeholder perspectives on corporate behaviour and communication - and their implications for businesses and organisations - to explain the relationship between corporate communication, corporate culture and corporate value.